When Luke was preparing for his first campaign, he knew that a clean, modern logo was needed. Being the new guy on the scene he needed a logo that would feel familiar but also feel fresh and youthful. I wanted to stay away from the typical red, white, and blue that usually comes with local campaigns. I kept the blue but made it darker and switched the red out for green to help show the growth that Luke was wanting to make in his community. This logo was kept simple since its uses would range from bumper stickers to lawn signs.

Another unique request that Luke had was to have a logo that could be easily updated for future campaigns. That opportunity arrived when Luke announced his intent to run for state representative. For that campaign, we kept the same colors to strike some familiarity with voters and added an outline of Tennessee to appeal to a wider audience.

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*this is not an endorsement for Luke Tinsley